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Effective Sales Development

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Are You a Non-Selling Professional?

Monday, April 27, 2009

Are you an Attorney, CPA, Engineer, Architect or other professional whose job requires that you “sell” yourself, your ideas, your firm and services to your clients? Are you in a larger firm and responsible for developing a personal client base? Are you required to generate a minimum level of billable hours? Are you a sole practitioner, partner or associate in a boutique firm and responsible for helping the firm develop a larger client base?

If you answered yes to any of these questions, you are a Non-Selling Professional!

However, you've spent many years and tons of money obtaining an education. You have been successful in developing diagnostic, analytical and creative skills to practice a profession.

You do not consider yourself a sales person. Most likely you cringe at the word “Sell”! It really doesn't matter what you call it—Client Development, Practice-building, Marketing—every professional sells to some degree. But not everyone is skilled or comfortable selling!

I would like to introduce you to Sandler's Professional Advantage, a program specifically designed to develop the unique “selling skills” required of professional service providers. Professional Advantage helps you develop a sales awareness without the stereotypical salesperson image.

Now ask yourself this? Would you like to:
  • Learn how to sell yourself and your ideas.
  • Learn how to differentiate yourself from thousands of other professionals in your field
  • Learn how to permit the potential client to say yes and gain a commitment
  • Learn how to ask for referrals and obtain them
  • Learn how the “buyers system” works and how to navigate around it
  • Learn how to avoid unpaid consulting
  • Learn how to handle the pressure of client development

We will provide a comprehensive overview of our consultative approach to client development and help you understand why “selling” is and should be a part of your profession! To register for this event, or for a private consultation, please email info@effectivesales.net or call 816-505-2500


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